Your next user is not a person. It is their agent.
The signal. AI agents are starting to act on the user's behalf, diagnosing, escalating, transacting, resolving. The best support experiences already feel like this: a fault confirmed, a replacement shipped, before the conversation has finished.
The lazy take. "Chatbots, version two. Bolt one onto the portal, count the deflections, report the saving."
The position. Agents are a new class of customer. Your catalogue, your entitlements and your service contracts must become machine-readable and machine-actionable. Experience design now includes users who never see your interface.