// speaking

Four arguments. One direction.

Mark does not deliver the kind of talks that leave audiences with a checklist and a warm feeling. He delivers the kind that make audiences question whether the checklist was ever the right thing to build. Practitioner perspective, drawn from inside the daily work of running services at scale.

FORMATS Keynote · Breakout · Panel · Fireside · Workshop · Podcast guest
01
AI · Operating Models · Boards

AI lands or stalls in the operating model.

Sixty-four per cent of UK organisations say they are using AI. Only twenty-four per cent have reached anything close to mature adoption. The gap is not a technology gap. It is an organisational design gap. Most operating models were never built to absorb intelligence — and no amount of platform spend will fix that.

You cannot layer intelligence onto an unintelligent structure and expect transformation.
AI StrategyOperating ModelsBoards
02
Service Design · The Future of Service

What "service" means when AI is in the room.

Gucci is making smart glasses with Google. Meta is selling AI Ray-Bans for $499. Within eighteen months a meaningful chunk of the workforce will be wearing cameras, microphones and AI assistants on their faces.

How do you write a BYOD policy for someone's face?
Service DesignAIFuture of Work
03
ITSM · Profession · Change

A profession built to manage change is the worst at handling its own.

ITSM has become brilliantly organised at describing yesterday. We mistake legibility to ourselves for value to our customers. Comfort bureaucracy for governance. Defensible work for distinctive work.

If we cannot change our own profession, we have no business telling anyone else we know how to lead change.
Read the long-form essay
ITSMProfessionChange
04
Service Design · Language · Experience

The language we use is the architecture of the experience we deliver.

Take any service catalogue. Remove every acronym, every internal code, every framework reference. Show it to a customer. Ask them what they are buying. If they cannot tell you, you have not built a catalogue — you have built a glossary for insiders.

If your customers need a glossary to understand your catalogue, the problem is not their vocabulary. It is yours.
Service DesignLanguageCX
// formats & logistics

Practical detail.

Keynote

40 to 50 minutes, main stage. Designed to open or close a conference, challenge assumptions, and give the audience something to argue about over coffee.

Breakout

30 minutes, adapted for smaller rooms and more focused audiences. Strong with leadership cohorts and senior practitioner groups.

Panel & fireside

Available for moderated panels and conversational fireside chats on AI, service management, leadership, design thinking and operational excellence.

Workshop

Half-day or full-day sessions on design thinking in service management, service blueprinting, or leadership development.

Logistics

UK-based. Available nationally and internationally. All talks customise to specific audiences, industries and themes.

AV

Screen, clicker, lapel or headset mic preferred. No podium. Mark works from structured narrative and live interaction, not slide-by-slide lecture.

One-sheet

A single-page PDF you can forward to colleagues — talks, formats, recent venues and contact details in one place.

Download speaker one-sheet (PDF)

// get in touch

Want Mark on your stage?

Get in touch to discuss topics, formats and availability. Mark typically responds within 48 hours.

Get in Touch