Bios at three lengths, photography you can use, the numbers that matter, recent stages and current talks. If you need anything else — quotes, interviews, a custom angle for your audience — ask, and you will have it within 48 hours.
Mark Boyer is Global Services Director at Softcat, the UK's №1 VAR, accountable for a £550M services portfolio and three hundred people. Creator of the Human Operating Model, he argues that software will define the next era of service — and humans will differentiate it. IT Oxygen Influencer 2025; HDI Top 25 Thought Leader.
Mark Boyer is Global Services Director at Softcat, the UK's №1 VAR, where he is accountable for a £550M services portfolio, around three hundred people across five service functions, and an ecosystem of more than eighty delivery partners. Over two decades he has led services at scale for SCC, CDW and T-Systems — and spent years on the other side of the table as the customer holding providers to account.
He is the creator of the Human Operating Model, a thesis for the next service economy: software defines the service, humans differentiate it, and the industry's thirty-year habit of shifting left gives way to shifting right. He speaks on main stages including SITS, SDI Spark, itSMF UK and PropelX London, writes to sixteen thousand readers on LinkedIn, and was named IT Oxygen Influencer 2025 and an HDI Top 25 Thought Leader.
Mark Boyer is one of the most prominent voices in UK IT services — and one of the few thought leaders in the industry who still runs the thing he talks about. As Global Services Director at Softcat, the UK's №1 VAR, he is accountable for a £550M services portfolio, around three hundred people across five service functions, and a delivery ecosystem of more than eighty partners serving thousands of customers. In his first year the business grew services 20% while customer NPS reached 68.
His career spans both sides of the MSP table: two decades running managed services at scale across SCC, CDW and T-Systems — including the service integration of an 800-person MSP acquisition and a £250M Northern Europe portfolio — and years as the end customer, owning a global IT estate across the UK, Spain, Iceland, New Zealand and Colombia.
That vantage point produced the Human Operating Model, his thesis for the next service economy: software defines the service, AI runs it, and human beings are the reason customers choose yours. Drawing as much on behavioural science and the great marketing thinkers as on technology, he argues the industry must shift right — deploying human brilliance at the moments of judgement, feeling and consequence, and letting software absorb the rest.
He keynotes internationally on AI and operating models, the future of service, and the language of customer experience. He was named IT Oxygen Influencer 2025 and an HDI Top 25 Thought Leader, and writes regularly to sixteen thousand readers on LinkedIn.
Four current talks — AI and the operating model, what service means when AI is in the room, a profession that cannot handle its own change, and language as the architecture of experience — each a chapter of the Human Operating Model, each adapted to your audience. Full briefs on the speaking page.
Custom bios, interview availability, comment on a story, a different photograph — one email, answered personally, usually within 48 hours.
info@markboyer.co.uk
