The Field Kit · Mark Boyer

Design the operating model that shifts right.

The manifesto makes the argument. The Field Kit is for applying it: practical tools to assess where your operation stands, design the target model, and find where AI will land rather than stall. Built from the same thinking as the keynotes; priced for a practitioner's card, not a programme budget.

Launching in stages · Autumn 2026 Waitlist gets first access and founding pricing

Six tools. One direction.

The Operating Model Canvas Set

Map the current state, design the shift-right target. The core design tool, as a designed canvas and an editable deck for the workshop room.

The Four Modes Demand Mapper

Classify your real demand into self-heal, guided, assisted and white-glove. A working spreadsheet with scoring: the theory, filled with your data.

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The AI Landing Zones Map

Where AI lands or stalls in your organisation: a readiness heat-map by function and a sequencing guide. Directly answers "where do we implement AI effectively?"

The Service Sensor Layer Blueprint

Design the sensing layer: which signals, from which sources, deciding what, before a ticket announces the failure.

The Language Architecture Audit

De-jargon the catalogue. Outcome-language patterns and a worksheet to rewrite what your customers are actually buying.

The Implementation Guide

The "how" the manifesto deliberately leaves out: sequencing, governance, the metrics that replace SLA-thinking, and the first ninety days, plus a facilitation deck to run the workshop with your own team.

02 · What stays free

The argument costs nothing.

The manifesto, the essays, the radar and the podcast are free and will stay free. So will the Shift Right Primer: the four modes on a single page, and the Operating Model Builder, a self-assessment that scores your current model and shows you which direction shift right points from where you stand.

The Field Kit is for the next step: when you have read the argument, agree with enough of it, and want the tools to do something about it on Monday.

Join the waitlist.

Be first when the Field Kit launches, founding pricing, early access to each tool as it ships, and the occasional working note on how it is being built. No spam, unsubscribe any time.