Who you are buying from
Shift Right is written and owned by Mark Boyer, based in the United Kingdom.
Nothing is on sale yet. How the payment itself will be handled is not settled: it may be taken by a merchant of record, who would become the seller for the transaction and would calculate and pay any VAT, or it may be invoiced directly. Whichever it is, it will be named here, in this section, before anybody is asked for money. Do not buy anything from anyone claiming to sell this on my behalf in the meantime.
What you are buying
A licence to use Shift Right. Not ownership of it. It includes all six modules and the operating model they write, because there is nothing else to include: no cut-down edition, and no fuller one above it.
There is a single licence, the Practitioner licence, at £295, paid once. It is granted to a person rather than to an organisation. It permits use inside the organisation that employs you, and it does not permit you to earn fees from anybody else's. Your own organisation, not another one: that is the boundary the whole licence turns on.
What the licence permits
Granted to one named person, for use inside the organisation that employs them, on up to five devices. If you change employer, the licence goes with you rather than staying behind. A colleague who wants it needs their own. £295, paid once, and it does not renew.
- Use it in your workshops, planning sessions and meetings.
- Put what it produces into your own documents, board papers and business cases. What you make with it is yours. I claim nothing over your findings, your numbers, or the operating model you write.
- Use it on any five devices you like, and release one to make room for another whenever you want to.
What the licence does not permit
- Reselling it, sublicensing it, renting it, or giving it away.
- Using it in work you are paid for by another organisation, or handing the tool itself to a client.
- Publishing it, or putting it anywhere the public or another organisation can reach it.
- Sharing your licence key with anyone else.
- Presenting it as your own work, or stripping the attribution out and rebranding it.
Your right to cancel
If you are buying as a consumer rather than for a business, UK law gives you fourteen days to cancel a distance purchase and get your money back.
Digital content can be an exception. Under regulation 37 of the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, that right ends once access begins, but only where you gave express consent to starting immediately and acknowledged that consenting would end the right. Plenty of sellers build their checkout around collecting that waiver, because it lets them keep the money on a product you have already opened.
I have not. Assume your statutory right stands. It makes no practical difference anyway, because of the next bit.
The refund policy
Fourteen days, no questions asked. If Shift Right is not what you expected, email info@markboyer.co.uk within fourteen days of your purchase and you get your money back. You do not have to justify it, and I will not ask you to sit through an attempt to change your mind.
Fourteen is deliberately the same as the statutory period, so there is one number rather than two. If you bought as a consumer, the law already gives you this and I am not adding much. If you bought for a business, the law gives you nothing, and this is entirely a promise from me.
Two honest caveats. A refund goes back by the same route the payment came in, and how long that takes is the payment provider's business rather than mine. And after a refund your licence key stops working, because you no longer hold a licence.
Rights this policy cannot take away
If you bought as a consumer, the Consumer Rights Act 2015 says digital content must be of satisfactory quality, fit for any purpose you told me about before buying, and as described. If it is not, you are entitled to a repair or replacement, and to a price reduction if neither is possible.
Nothing on this page limits those rights. They cannot be signed away, and I am not trying to. If anything here ever appeared to contradict them, the law wins.
If you are buying for a business
The consumer rights above do not apply to business purchases, which is the ordinary position in UK law rather than anything unusual. The fourteen-day refund promise still does, because I chose to offer it to everyone.
For business buyers, my liability is limited to what you paid. Shift Right is a set of thinking tools: it helps you reason about your operation and produces a document from figures you supply. The decisions remain yours. I cannot be responsible for commercial outcomes that follow from them, and I would be suspicious of anyone who claimed otherwise. Nothing here limits liability for death, personal injury caused by negligence, or fraud, none of which can be limited by law anyway.
What happens to what you type
Everything you enter into the modules stays in your own browser, on your own device. Your demand data, your journey maps, your figures and your operating model are never transmitted to me and I have no way to see them. Nothing of yours is stored on any server of mine.
Two consequences worth knowing. Clearing your browser data will clear your work, so use the download button to keep a copy of anything you care about. And because I cannot see your work, I cannot recover it for you.
The full picture, including what the site itself collects, is in the privacy notice.
Your licence key
Your key unlocks Shift Right on up to five devices. Releasing a device hands the slot back, so replacing a laptop costs you nothing. If you run out, or lose your key, email me and it gets sorted.
Keys are checked when you unlock a device and occasionally afterwards. A check that cannot complete does not lock you out: a dropped connection is never read as an invalid licence.
Changes, and the boring necessities
If I change these terms, the change applies to purchases made after it. It does not reach back and alter the deal you already made.
This licence is governed by the law of England and Wales, and the courts of England and Wales have jurisdiction. If you live elsewhere in the UK, or in the EU, this does not deprive you of the protection of your own local consumer law.
If any part of this turns out to be unenforceable, the rest of it still stands.
Version 1.3 · 3 August 2026 · Questions to info@markboyer.co.uk
Changed in this version, first: Lemon Squeezy is no longer named as the merchant of record, because the arrangement with them did not go ahead. Nothing has replaced it yet. Until something does, nothing is on sale, and whoever ends up handling the payment will be named on this page before anybody is asked for money. That also removes the sentence about refunds going back through them; a refund goes back the way the payment came in, whatever route that turns out to be.
Also changed in this version: the Organisation and Practice licences are withdrawn. Neither is sold, and neither is arranged by email any more either, so there is one licence, one price and one set of terms. Two things follow from that, and both are better said than left to be worked out. Using Shift Right in delivery for somebody else's clients, and being paid for that work, is no longer permitted by anything, because the Practice licence that permitted it has gone. And the clause about moving up to a wider licence has gone with it, since there is nothing above this one to move up to. Nothing about the Practitioner licence itself has changed: the same grant to one named person, the same five devices, the same £295 paid once, and the same fourteen day refund.
Version 1.2, four days earlier, made Practitioner the only licence sold from the site and left the other two available by email. That halfway position is the thing this version closes.
Version 1.1 went out twice on the same day, which it should not have. The first time it stated the device limits per licence and removed the claim that Shift Right works with no connection, which was not true. The second time it added the moving-up clause and did not record it. Both are noted here. It would have been easier not to.