Who you are buying from
Shift Right is written and owned by Mark Boyer, based in the United Kingdom. The sale itself is handled by Lemon Squeezy, who act as the merchant of record. That means Lemon Squeezy is the seller for the transaction: they take the payment, calculate and pay any VAT or sales tax, and issue your invoice. Your card statement will show them, not me.
I license the thing you are buying. They sell it. If something goes wrong with the payment, either of us can sort it out, so start with whichever is easier.
What you are buying
A licence to use Shift Right. Not ownership of it, and not a subscription. You pay once and the licence does not expire.
The complete edition covers all six modules and the operating model they write. A single module covers the one module you chose, and the operating model, with the sections that module writes.
What you may do with it
The licence is granted to one organisation, for internal use. Within that, be generous with it:
- Any number of your colleagues may use it, on any number of your devices.
- Use it in your own workshops, planning sessions and internal meetings.
- Put the outputs it produces into your own documents, board papers and business cases. What you make with it is yours. I claim nothing over your findings, your numbers or the operating model you write.
- If you are a consultancy or a managed service provider, you may use it in your own delivery for your own clients. What you may not do is hand the tool itself over to them as if it were theirs, or resell it.
What you may not do
- Resell it, sublicense it, rent it, or give it away.
- Publish it, or put it anywhere the public or another organisation can reach it.
- Share your licence key outside your organisation.
- Present it as your own work, or strip the attribution out and rebrand it.
These are the ordinary limits of a one-organisation licence. If you want something broader, such as a multi-company or reseller arrangement, ask me and we will write one.
Your right to cancel
If you are buying as a consumer rather than for a business, UK law gives you fourteen days to cancel a distance purchase and get your money back.
Digital content can be an exception. Under regulation 37 of the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, that right ends once access begins, but only where you gave express consent to starting immediately and acknowledged that consenting would end the right. Plenty of sellers build their checkout around collecting that waiver, because it lets them keep the money on a product you have already opened.
I have not. Assume your statutory right stands. It makes no practical difference anyway, because of the next bit.
The refund policy
Fourteen days, no questions asked. If Shift Right is not what you expected, email info@markboyer.co.uk within fourteen days of your purchase and you get your money back. You do not have to justify it, and I will not ask you to sit through an attempt to change your mind.
Fourteen is deliberately the same as the statutory period, so there is one number rather than two. If you bought as a consumer, the law already gives you this and I am not adding much. If you bought for a business, the law gives you nothing, and this is entirely a promise from me.
Two honest caveats. Refunds go back through Lemon Squeezy to the card you paid with, which usually takes a few working days at their end, not mine. And after a refund your licence key stops working, because you no longer hold a licence.
Rights this policy cannot take away
If you bought as a consumer, the Consumer Rights Act 2015 says digital content must be of satisfactory quality, fit for any purpose you told me about before buying, and as described. If it is not, you are entitled to a repair or replacement, and to a price reduction if neither is possible.
Nothing on this page limits those rights. They cannot be signed away, and I am not trying to. If anything here ever appeared to contradict them, the law wins.
If you are buying for a business
The consumer rights above do not apply to business purchases, which is the ordinary position in UK law rather than anything unusual. The fourteen-day refund promise still does, because I chose to offer it to everyone.
For business buyers, my liability is limited to what you paid. Shift Right is a set of thinking tools: it helps you reason about your operation and produces a document from figures you supply. The decisions remain yours. I cannot be responsible for commercial outcomes that follow from them, and I would be suspicious of anyone who claimed otherwise. Nothing here limits liability for death, personal injury caused by negligence, or fraud, none of which can be limited by law anyway.
What happens to what you type
Everything you enter into the modules stays in your own browser, on your own device. Your demand data, your journey maps, your figures and your operating model are never transmitted to me and I have no way to see them. Nothing of yours is stored on any server of mine.
Two consequences worth knowing. Clearing your browser data will clear your work, so use the download button to keep a copy of anything you care about. And because I cannot see your work, I cannot recover it for you.
The full picture, including what the site itself collects, is in the privacy notice.
Your licence key
Your key unlocks Shift Right on up to five devices. Releasing a device hands the slot back. If you run out, or lose your key, email me and it gets sorted.
Keys are checked against Lemon Squeezy's licence service when you unlock a device and occasionally afterwards. If you are offline, Shift Right keeps working: it does not lock you out because your connection dropped.
Changes, and the boring necessities
If I change these terms, the change applies to purchases made after it. It does not reach back and alter the deal you already made.
This licence is governed by the law of England and Wales, and the courts of England and Wales have jurisdiction. If you live elsewhere in the UK, or in the EU, this does not deprive you of the protection of your own local consumer law.
If any part of this turns out to be unenforceable, the rest of it still stands.
Version 1.0 · 26 July 2026 · Questions to info@markboyer.co.uk