The first five minutes
Your licence key appears on screen the moment the payment clears, and the browser you paid in is unlocked with it. It is also emailed to you, and stored against your order, so losing it is an inconvenience rather than a disaster. On any other device, open markboyer.co.uk/app and either paste the key or sign in with the email you paid with: a link arrives, you click it, that device is unlocked. Five devices in all, and releasing one hands its slot back.
On an iPhone or iPad, Share then Add to Home Screen puts it alongside your apps. On a laptop, bookmark /app/. Either way it runs in the browser, so it needs a connection to load and nothing to install.
The order that compounds
You can run the modules in any order, and each is worth the hour on its own. This order is the one where each answer makes the next question easier.
- Module i, The Demand & Flow Reality. An honest hour with a month of real demand in front of you. It produces the three numbers no service report contains: failure demand, flow efficiency and the lead time your queue makes inevitable. If you are not sure where the numbers come from, this page shows you, and the module can assume the times you do not have yet.
- Module ii, The Moments That Matter. Forty minutes. One journey that matters, laid out step by step as the customer lives it, scored for how each step feels and how certain they are about what happens next. It finds the two moments that decide what anyone remembers and tells you who is holding them.
- The Operating Model. Open it. On the same device it already has whatever you have done so far: the modules write into it as you work, and nothing has to be exported or imported. The sections you have not earned yet are shown in outline, with a line saying which module writes each one.
- Modules iii to vi, in whichever order the room needs. The canvas designs where the work should sit; the sensor layer designs what moves before a ticket exists; the landing zones map says where AI lands rather than stalls; the language audit rebuilds the catalogue around confidence. Forty-five minutes to an hour each.
- Back to the model. Twelve sections, a ranked list of where to start across everything you have done, a ninety-day plan written to your numbers, and a board paragraph you could read aloud. Save it as a PDF and it is the document you walk in with.
Where your work lives
On the device you are using, in the browser. Nothing you type is sent to me, which is why there is no account to create and nothing of yours on any server. Two things follow. Download a copy on any page gives you a small file you can keep, move to another machine, or hand to a colleague; it is the only backup there is, so use it on anything you would hate to lose. And clearing your browser data clears your work.
To move between machines, download a copy of each module on the first and import it on the second. The model fills itself from whatever is on the device it is opened on, and takes a file from anywhere else.
Running it for a client
The licence is for one organisation, named at checkout, and that organisation is printed on every report. A consultant or a provider with three clients needs three licences, each in the client's name. The full terms are on the licence page, written to be read rather than survived.
If something is unclear
Email info@markboyer.co.uk and a human answers, usually the same day. If a page does something it should not, say which page and what you did; because your work never reaches me, that is all I have to go on. What has changed, and when, is on the changes page.