Last week Anthropic launched Claude Dashboards. You point it at your data, ask in plain English, and it'll build you a dashboard that keeps itself up to date. And every number shows you the query behind it, if you click.
There's Motion alongside it, which turns a report into a thirty-second animation built from your own words and charts. No generated footage, no made-up people, which is more than you can say for some all-hands videos.
Your own service, through our window
For twenty years the deal in services has been simple. We build the portal, you log in, and you look at your own service through our window.
I once said a portal's like your house being on fire. And before anyone will help, you've got to fill in a tax return. I've also signed off plenty of monthly service packs that took two days to build and about two minutes to skim.
But if the customer can ask their own question of their own data, and get the answer in a layout they chose, the portal's not the product any more. And the forty-slide pack isn't what they're paying for.
Because a dashboard will draw whatever's in the ticket data, beautifully, and I've seen the ticket data.
The screen moves to the person using the service
That's the shift I was on about. The screen's moving to the person using the service. And the provider's job is moving underneath it, to the data and the fixing.
Some of what people build will be GeoCities. It'll still be theirs.